California’s Annual Festivals and Community Fairs

One of my very first clients when I launched my original design business was the Golden State Warriors. That opportunity opened a door into the world of sports entertainment, an industry rich with energy, storytelling, and visual excitement. Through that early work, I was introduced to the creative demands of large-scale events—everything from promotional materials and fan-facing graphics to in-arena visuals and brand-driven experiences. It was in this environment that my interest in event-focused art truly began to take shape. Not long after, I accepted a position with the Warriors where I had the unique opportunity to help establish their first-ever Creative Services Department. That experience gave me invaluable insight into designing for fast-paced, high-profile events and working collaboratively within a major professional organization.

After my time with the Warriors, I opened RuffHaus Design Studio, where I continued developing a strong client base within the sports, entertainment, and event industries. My studio collaborated with the Sacramento Kings, the California Exposition & State Fair, and various other organizations that relied on compelling visual communication to reach the public. During this phase of my career, I joined CalFest—a California and Nevada festival and events organization—which helped expand my network and deepen my understanding of the festival and fair community. I also became involved with Western Fairs, an association that supports state, county, and community fairs across the western United States and Canada. Participating in these organizations allowed me to connect with directors, coordinators, and industry leaders who shared a passion for creative, meaningful event experiences.

Today, many of my clients are directors of festivals, fairs, and city events—people dedicated to bringing communities together through celebration, culture, and tradition. I now create artwork for up to twenty events each year, producing posters, branding, and visual materials that capture the heart and heritage of each occasion. This work continues to inspire me, and I feel fortunate to contribute to the visual identity of events that bring joy, connection, and lasting memories to communities throughout the West Coast.